William (Bill) Korn's career in direct marketing began more than 40 years ago at Time Inc.  He worked at Time Inc. for 11 years in various positions, including Director of Data Processing for Life Circulation Company and later as one of several Assistant Circulation Managers in Life Magazine's circulation department.  He served under DMA Hall of Famer J. Wendell Forbes who served as a mentor to Bill as well as to a number of other young direct marketers who went on to succeed in our industry.  With Wendell's endorsement in  1962, Bill developed the first computerized "Source Evaluation System," which today is known as "Lifetime Value."

In late 1969, Bill founded LCS Industries Inc., which became one of the country's largest and most successful direct marketing computer service companies.  As founder,  Executive Vice President, and Chairman, he was responsible for every  aspect of the company's development  and growth.  In 1980, he sold his stock to insiders and moved on to new challenges.

In 1981, Bill Korn joined the list side of our business and was employed by the Computer Directions Group where he became President of a start-up division, Data Base Management.  Data Base Management still exists today as a division of  Marketing Services Inc.

Bill started Marketing Communication Systems Inc. in 1985 in partnership with the owners of Communication Concepts Inc.  MCS became one of the leading database applications service providers for many of the country's largest marketers, including such companies as Merck, AIG, McGraw Hill, RIA, and others. In 2001, the Communications Concepts Group changed its name to CC3 for marketing reasons, and he became its Vice Chairman.  In July of 2002, CC3 was sold to an investment group, and Bill retired in August.

After working with RCG founder Leon Roomberg for the last seven years, Bill has joined RCG to advise and supervise marketing efforts conducted on behalf of RCG's clients.  Welcome Bill!

Over the years, Bill Korn has been a member and participant in many of the DMA Councils and has been a speaker at numerous DMA sponsored sessions. He is a native New Yorker and currently lives with his wife Kris in Cherry Hill, New Jersey.

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Direct Marketing Club of New York Announces 2002 Silver Apple Award Winners
NEW YORK, NEW YORK--October 7, 2002

On Friday, November 1 at The Roosevelt Hotel (Madison & 45th), the Direct Marketing Club of New York honored this year's winners of its Silver Apple Awards.  One of those winnners was our very own, Bill Korn.

The Silver Apple Awards are conferred to direct marketing professionals in recognition of 25 years of distinguished service to the New York direct marketing community. To fulfill part of its mission, DMCNY awards a $500 scholarship in the name of individual recipients and a $1,000 scholarship in the name of the corporate recipient

Founded more than 60 years ago, The Direct Marketing Club of New York has nearly 700 members from throughout the tri-state region. The organization's mission is to foster, advance, and promote members' educational and professionals interest, as well as their understanding and application of direct marketing practices and to work closely with other DM organizations to advocate on behalf of the profession.