Gary V. Kinzel
Partner, The Roomberg Consulting Group, Inc.
Principal, Kinzel Marketing

Who is he?  Principal of Kinzel Marketing:  a professional marketing communications consultancy focused on attaining actionable communications solutions for each client's market-based challenges since 1987.

Where's he been?  Over the past 25 years, Mr. Kinzel s marketing and communications experience has included serving as :  

• Principal of Kinzel Marketing: a communications consultancy focused on b2b and b2c client communications with special emphasis on Internet web site content/construction and e-marketing; 
• Principal partner of Marketing VISION: a Cherry Hill, NJ agency specializing in business-to-business, real estate, retail and professionals marketing & advertising;
• Senior Account Supervisor: for a New Jersey-based advertising agency where responsibilities included development and execution of marketing programs for major national retail/real estate developers;  
• Minority partner in a Pittsburgh agency: performing marketing functions for Western Pennsylvania and Eastern Ohio-based clients;
• Radio broadcasting air talent and marketing executive.  

Any more about him?  Mr. Kinzel has

• Produced national marketing/advertising and retailing seminars & clinics;  Internet seminar presentations for corporate organizations;  
• Authored numerous trade publication articles;  
• Served as retail marketing faculty instructor for the International Council of Shopping Centers School For Professional Development  (Michigan State University;  East Lansing);   
• Served as the former NJ Co-Chairperson for ICSC Public Relations & Community Service;
• Been awarded the ICSC's "CMD"  (Certified Marketing Director) accreditation
• Earned the MAXI Award for Best Consumer Advertising Campaign.

CONSULTING SERVICES OVERVIEW

o  Product Development/ Launch
        - Product Branding:  Establish brand objectives/strategies/tactics
        - Creative: product naming/positioning/logo art/logotype development
        - Marketing Planning:  Strategies/tactics/competitive analysis

o  Marketing
        - Advertising/Communications:  Creative campaign concept development
        - Media strategies:  Media Plan/budgets/negotiations/results analysis
        - Marketing:  Strategies & tactics/budgeting/research/sales/special events
o  Internet
        - Site plan development:  goals, architecture, content, scalability for future expansion
        - Content development:  what the web site should contain
            - Site Navigation plan:  mapping content/organization/priorities/visitor access
            - Site Design:  establish the site's "look and feel"
            - Data Capture Plan: encourages and obtains site visitor information
            - Data Management recommendations:  using the data captured for CRM/email management
            - Content Management:  resource/Active Server Page
        (ASP) tool recommendations
            - E-commerce plan:  accepting payment for products/services online
            - Host Server recommendations: server requirements, site visit analysis, connectivity, et al
            - Project Management:  oversee/manage web site development and construction
    - E-Marketing:  driving traffic to the web site/email campaigns/link alliances
        - Web site analysis:  review/analyze existing site
        -  Fee Structure:  by hour or by project  

PRODUCTION SERVICES OVERVIEW

o Graphic design:  for print, electronic and web use
o Web site design/construction
o Electronic media production (radio, TV, infomercials)
o CD ROM sales/product presentations
o PowerPoint presentations
o Original copy writing

  Fee Structure:  project description and variables dictate Production fees