Leon Jay Roomberg  
MS/C, MDBA

Press Release September 17, 2002
The Roomberg Consulting Group joins forces with Beryl's World.
Strategic Alliance to Accelerate Beryl's World Investments.

Jenkintown, PA  - September 17, 2002.  - The Roomberg Consulting Group (RCG), a veteran marketing and technology consultancy, has formed an alliance with Beryl's World, the country's leading venture marketing fund focusing on paid-for-performance marketing investments.  

The transaction provides significant additional intellectual resources to Beryl's World, currently pursuing the goal of investing more than one billion dollars in marketing ventures over the next twenty-four months.

Directed by industry legend Beryl Wolk, Beryl's World was founded in 1929 and comprises 21 entities and over 380 joint ventures devoted to Multi-Media/Direct Response Marketing.  With 1,250 employees, the company services 175 of the nation's leading companies as well as emerging businesses.  

"We are pleased to partner with RCG," Beryl Wolk stated.  "RCG Director Leon Roomberg and his team bring more than twenty years of consulting expertise and project management discipline required to convert visions to successful realities."

Founded in 1991, Roomberg Consulting Group principals have performed consulting and/or management services for Fuji Medical Systems, Sony, Frasier Paper, Dianon, and Dynatech corporations.  For the last seven years, RCG founder Leon Roomberg contributed extensively to Marketing Communication Systems' marketing database business, designing systems for McGraw-Hill, Encyclopaedia Britannica, RIAG, Ameriquest Mortgage, Orlando Convention & Visitor's Bureau, and most recently, DuPont.  (MCS was absorbed into the Communication Concepts Group, which itself was reorganized into CC3, and subsequently sold to a private investment firm earlier this year.)

According to Roomberg, "For programs that must deliver both the fastest in-home delivery time and one hundred percent data accountability, CC3 has become the premier company to trust the most complex data processing and personalized lettershop programs to.  We look forward to being able to continue to recommend CC3 to clients with such requirements.

In our new capacity, clients can combine RCG marketing strategy and project management services with Beryl's World funding and partnerships.  This is the kind of challenging and exciting opportunity that appears once in a lifetime.  I look forward to developing many such partnerships, drawing upon many whom I have worked with over the last twenty years."

For information on developing a joint partnership that synthesizes the resources of RCG and Beryl's World, please contact Leon Roomberg at 609.238.4625 or email Leon @ Roomberg.com.  More information can be found at www.berylsworld.com and at www.roomberg.com.